A locally-written guide — where to stay, what to eat, and what not to miss.
The San Francisco guide
An insider’s read on San Francisco
The city does not ease you in; it forces you to climb its forty-degree inclines
San Francisco is defined by its dramatic topography and the relentless friction between idealism and industry. Stepping out of a transit station, you are immediately hit by the sharp Pacific breeze and the scent of eucalyptus mixed with urban grit. The city does not ease you in; it forces you to climb its forty-degree inclines, rewarding you with sudden, cinematic vistas of the bay framed by Victorian rooflines.
Guides & ideas
The San Francisco reading list
Hand-written guides from our editors — itineraries, the best of after dark, where to eat, and what’s genuinely worth your time.
San Francisco is a global powerhouse of fine dining, holding some of the world's most coveted culinary accolades with an emphasis on technical precision and local sourcing.
You do not need a tech salary to eat well here; the city's budget scene is anchored by legendary Mission burritos, Chinatown bakeries, and historic delis.
The contemporary art gallery scene is concentrated in industrial arts districts and historic downtown spaces, showcasing highly influential local and international artists.
Walk the 1.7-mile span of the iconic bridge to experience the immense scale of the bay and feel the structure sway in the wind.
Take the ferry to Alcatraz
Pier 33Half day★★★★★★★★★★4.5(1,769)
Explore the eerie cell blocks of the world's most famous maximum-security prison while listening to the award-winning audio guide narrated by former inmates.
via Google
Explore Golden Gate Park
Richmond/SunsetHalf day★★★★★★★★★★4.8(44,418)
Wander through the massive park to visit the Japanese Tea Garden, the Conservatory of Flowers, and watch the resident bison herd.
via Google
Beyond the city
Day trips
Napa & Sonoma Valley
★★★★★★★★★★3.3(28)
Taste world-class wines among rolling vineyards in America's premier wine region.
Getting thereDrive north across the Golden Gate Bridge for approximately 1.5 hours.
via Google
Muir Woods National Monument
★★★★★★★★★★4.8(20,434)
Walk beneath towering, 800-year-old coast redwood trees in a quiet, protected canyon.
Getting thereDrive north across the Golden Gate Bridge for 45 minutes, or take the Muir Woods shuttle from Sausalito (reservations required).
via Google
Point Reyes National Seashore
★★★★★★★★★★4.8(7,689)
Hike dramatic coastal cliffs, spot wild elk, and eat fresh oysters directly from the bay.
Getting thereDrive northwest along Highway 1 for approximately 1.5 hours.
via Google
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Things to do in San Francisco
Top-rated tours, tickets and experiences — book in seconds, skip the line.
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What it costs
Budgeting
San Francisco is one of the most expensive cities in North America. High sales taxes and mandatory employee healthcare surcharges (often 4-5%) are added to restaurant bills.
Travel style
Per day
Backpacker
$80-120 (band)
Mid-range
$220-350 (band)
Luxury
$550+ (band)
Timing
When to visit
Forget traditional summer; the warmest, clearest days arrive during the autumn 'Indian Summer' from September to November.
SpringMarch to May brings mild temperatures and wildflower blooms in the parks, though ocean breezes remain cool.
SummerJune to August is notoriously cold and foggy. Locals wear heavy jackets while tourists freeze in shorts.
AutumnSeptember to November is the prime season. The fog clears, temperatures rise, and the city is bathed in warm, golden light.
WinterDecember to February is the rainy season. It is chilly and wet, but crowds thin out and hotel rates drop significantly.
BART trains run directly from SFO to downtown stations like Powell and Montgomery in about thirty minutes. Ride-hailing apps are highly active but subject to surge pricing.
Public transit
Muni operates buses, light rail, and historic streetcars. The iconic cable cars are historic but slow and expensive, best treated as an attraction rather than transit.
Passes & tickets
The Clipper card is essential and works across all transit systems. A Muni Visitor Passport offers unlimited rides on Muni and cable cars for a set number of days (medium price band).
On foot
Highly walkable within individual neighborhoods, but the steep hills make walking between districts a serious physical workout.
1
Download the MuniMobile app for single-ride discounts and easy ticketing.
2
Avoid walking through the Tenderloin neighborhood at night; use transit or rideshares to bypass it.
3
Always carry a light jacket or windbreaker, even if the sun is shining when you leave your hotel.
Travel smart
Safety & etiquette
Car break-ins ('bipping') are extremely common. Never leave anything—not even a jacket or a phone charger—visible in a parked car. The Tenderloin and parts of SOMA have highly visible street homelessness, open-air drug use, and mental health crises; while rarely violent toward tourists, these areas can feel intense and are best avoided at night.
Local etiquette
Always tip 18-20% at sit-down restaurants. Note that many restaurants add a 'SF Mandate' surcharge of 4-5% for employee healthcare; this is not the tip.
Stand on the right and walk on the left when using escalators in BART stations.
Never refer to the city as 'Frisco' or 'San Fran'—locals call it 'The City' or simply 'SF'.
Always dress in layers. The weather can drop 15 degrees in minutes when the fog rolls in.
From the ground
Practical tips
1
Buy a Clipper card on your phone before arriving to seamlessly ride BART, Muni, and ferries.
2
Book Alcatraz tickets at least a month in advance, as they sell out completely during peak seasons.
3
Always look at the street signs carefully when parking; street sweeping rules are strictly enforced with hefty fines.
4
To avoid the longest lines at Swan Oyster Depot, arrive 30 minutes before they open.
5
Wear comfortable walking shoes with good grip; the steep hills can be slippery, especially when foggy or wet.
6
Use the free observation deck at the de Young Museum for panoramic views of the park and city without paying museum admission.
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Good to know
San Francisco FAQs
When is the best time to see the Golden Gate Bridge without fog?
Late morning or early afternoon in September and October. Summer months are notoriously foggy, often obscuring the bridge entirely.
Is it worth riding the cable cars?
Yes, but avoid the massive lines at the Powell Street turnaround. Walk up a few blocks to board, or ride the less crowded California Street line instead.
What is the 'SF Mandate' on my restaurant bill?
It is a local government-mandated surcharge to fund healthcare for restaurant workers. It is not a tip, so you should still tip your server.
Do I need a car in San Francisco?
No, parking is incredibly expensive and difficult, and car break-ins are rampant. Public transit and rideshares are much easier.
Why is it so cold in the summer?
The city's hot inland valleys draw cold ocean air and fog through the Golden Gate, creating a natural refrigerator effect.